Monday, July 23, 2007

Job Title "Google Speak"

I was asked an interesting question during one of my demonstrations of Sendouts last week. "Are there short character limitations on a Job Order title?" It appears that some ATS's severly limit the length of the title. According to Doug Berg the Founder/Chief of Gigster, "many of the boards and classified search engines have implemented a "Search in Title Only" feature, and/or have only indexed the job title content. This means that if your keywords aren't embedded into your job titles, you could be missing out on 50% or more of your potential online job seekers." In his article posted on ERE, Doug also mentions that most ATS's don't allow you to edit your post as they are pushed out to the job boards. This is certainly a question to ask as you are evaluating ATS's. Sendouts not only allows you to edit the Job Order title upon pushing out, there is also a large character field allowing up to 100 characters.

Doug also includes great tips on writing clear job titles and descriptions. Click here to view his article.

"The difference between the right word and the almost right word is the difference between lightening and the lightening bug." Mark Twain

As always,

I look forward to hearing your thoughts!

Tammy Wirths
877.309.5222 x 102

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